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在刚刚过去的一个月里,我们在网上看到了不少关于最新一届红点设计大奖(Red Dot Design Award)的消息。这个全球工业设计顶级奖项具有超过50年的历史,曾评选出不少汽车、建筑、家用、电子、医药等领域的优秀作品。
备注:红点奖的评委们个个大有来头。每一位评委在各自领域中都具有知名威望,从而保证了红点奖评选的专业性与权威性。
这些获奖作品不仅具有一定的创新性,在功能性、人体功能学、生态影响以及耐用性等方面也具有可圈可点的表现。
在今年红点设计大奖的汽车类获奖名单上,我们就看到了奔驰AMG GT (配置|询价)、马自达MX-5、沃尔沃XC90等熟悉的名字。
这些低头在手机上点、抬头在电脑上见的车名自然引起了笔者的兴趣。很快的,我便开始浏览起红点奖那简洁时尚的网站页面……
当我点开最佳设计奖(Red Dot: Best of the Best)获奖作品奔驰AMG GT时,看到了以下评语:
»The proportions of the Mercedes-AMG GT perfectly unite to form a statement of purity and precision. Its sculptural appeal, which is created by positively arched surfaces and a dome-shaped arched roof line, is fascinating. Each detail is assigned a corresponding functionality in the design, and nothing appears superfluous or artificial. Thus, the Mercedes-AMG GT embodies a very good example of a sophisticated sports car design.«
评审团评语:
奔驰AMG GT的车身比例设计完美地表现了准确和精细。它雕塑般的外观使人着迷。每个细节设计都经过了充分的考虑,有其相应的功能,没有丝毫多余之处。因此奔驰AMG GT是一个非常好的跑车设计的典型范例。
还记得今年5月10日,这款车型刚在国内上市时,不少网友在新浪汽车网站上留言发表了自己的看法。
网友评语:
与红点奖高大上的评语相比,网友更能从消费者的角度给出最草根、最朴实无华的评价。下面,就让我把部分其它获奖车型的评委团评语和网友留言一并列出,供大家消遣。
»The design of the fourth and latest generation Mazda MX-5 has managed without fault to pick up where its predecessor left off. This new roadster possesses a highly expressive and rather masculine identity. In an impressive manner, the car has also been developed into an all-rounder that should appeal to many different target groups. It is lighter, more agile and offers outstanding ride comfort as well as a perfect driving performance.«
评审团评语:
最新的第四代马自达MX-5完美地继承了之前的版本。这款新的敞篷跑车拥有极具表现力的标识,外观更加男性化。它正发展成为一辆更为全面的汽车,能够满足不同目标群体的要求。它更轻盈、更灵活,为驾驶者提供了舒适的驾驶体验以及完美的驾驶表现。
网友评语:
》》新一代马自达MX-5今夏在美上市 售价2.5万美元起《《
»At first glance the Volvo XC90 communicates driving comfort and follows the demand for unconditional safety. Impressive features are its innovative safety package, including an auto brake assistant for intersections and the special passenger protection in case the car runs off the road. The design successfully balances an appearance of motorised power and dynamic, elegant lines. A design that is also entirely reflected in the interior.«
评审团评语:
沃尔沃XC90给人的第一印象就是舒适的驾驶体验以及全方位的安全保障。它独特的交叉路口自动刹车技术和路面偏离保护系统让人印象深刻。车辆的外观设计实现了力量与优雅的平衡,这点也同样体现在车辆的内饰上。
网友评语:
》》沃尔沃全新XC90上市 售价79.8-101.78万《《
»As a further development derived from the LaFerrari high-performance racing car, complemented by a further refinement of all elements, the Ferrari FXX K showcases an appearance of extreme dynamics that embodies true novelty. An engaging design has developed a car whose tremendous engine power is striking at first sight. Impressive is also the visually well-defined interplay between interior and exterior. The Ferrari FXX K is perfectly balanced and delivers a sensational driving experience.«
评审团评语:
作为高性能跑车LaFerrari的进阶版本,法拉利FXX K在许多细节上都更加完善,展现出了极致的动感。其外观设计使人一眼就能够看出其内在的强劲动力。车身与内饰在视觉上的完美结合更是让人印象深刻。这款法拉利FXX K给人以前所未有的驾乘体验。
网友评语:
在本文前两页,我们看到的获奖车型是红点设计奖中的顶级设计(best of the best),它们在评委心中是其所在门类中最优秀的作品,是极有可能成为一代经典的车型。而在这一页和下一页中,我们将看到仅次于顶级设计的获奖车型(winner)。
»Elements such as the emphasised wheel arches and the more strongly sculptured bonnet confer a sporty appearance on the new Passat. «
评审团评语:
新帕萨特的一些元素,如加强的车轮毂和更具雕塑感的引擎盖,赋予了它动感十足的外观。
网友评语:
»Thanks to its subtle changes, the smart fortwo remains true to itself also in the new generation. The interior gains merit with more room at the side.«
评审团评语:
还好有了细微的改变,新一代smart fortwo保留了真实的自己。与此同时,其内部空间也得到了增加。
网友评语:
》》全新smart fortwo上市 售价12.5-13.6万元《《
»The Škoda Fabia with its streamlined exterior design presents a modern and sporty impression. The compact car offers a surprising amount of room inside. «
评审团评语:
斯柯达fabia简洁的外观给人以一种现代和运动相结合的印象。虽然这是辆小车,但是内部的大空间让人非常惊喜。
网友评语:
»The new TT family continues with the purist design of the first TT, but with more accentuation. The interior enthrals with the new virtual cockpit. «
评审团评语:
全新一代奥迪TT更加强调了第一代TT的纯粹设计。让人兴奋的是,车内还有一个全新的虚拟驾驶舱。
网友评语:
》》全新一代奥迪TT上市 售价54.28-61.78万元《《
最后,我们在来说说红点奖中的荣誉提名奖(honourable mention)。这个奖项设置的目的可不是用来安慰没得头奖的产品的,即便含金量与前两个奖项相比低一些,但想得到它也不是一件容易的事情。
»The Mazda2 is appealing with a dynamic and simultaneously elegant exterior design and imparts a sense of generous spaciousness inside.«
评审团评语:
新马自达2的外观充满活力又不失优雅,其内部空间传达出了大气的空间感。
网友评语:
»With its concise front, the Kia Sorento appears powerful. The interior design of the SUV presents an impression of high quality.«
评审团评语:
简洁的前脸设计令起亚索兰托充满力度。这款SUV的内部装饰给人留下了高品质的印象。
网友评语:
结语:由于国内外市场存在差异,本文中海外评委评价的车型未必能与网友吐槽的车型形成百分百的对应。即使专家略带溢美之词的评语毫无半点夸张之处,相信我们的网友在表情达意过于直白的同时也有理可循。
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